A Brew Built to Blend Us Together

Blended Joe started in 2018 as a multicultural small batch coffee roaster built on a simple idea: great coffee can bring people together. What began with online orders and bold blends quickly grew into something bigger. In 2020, fresh out of college, I joined Blended Joe as the head designer. From day one, I helped shape the visual identity of the brand, creating packaging, campaigns, and a look that matched the heart behind the brew. By 2025, we took the next big step by opening our first storefront in South Jersey. Now we are not just shipping coffee, we are serving it and building a space where connection is always on the menu.

Store Front

All storefront graphics for Blended Joe were designed to create an eye-catching, cohesive brand presence that instantly communicates the vibe of the shop. I developed each graphic to reflect the brand’s handcrafted, community-driven feel. The design balances bold readability with personality, drawing in foot traffic while reinforcing the coffee bar’s identity. Every piece was intentionally created to feel welcoming, energetic, and unmistakably Blended Joe.

Packaging Design

I designed over 30 unique coffee labels for Blended Joe, each tailored to capture the personality of our different blends and flavors. From bold and energetic to smooth and classic, every label was crafted to help tell the story of what’s inside the bag.

Digital & Print Design

I designed over 30 unique coffee labels for Blended Joe, each tailored to capture the personality of our different blends and flavors. From bold and energetic to smooth and classic, every label was crafted to help tell the story of what’s inside the bag.